Welcome! I'm happy to meet you.
Who am I? Global marketer who has spent over 15 years launching, building and expanding awareness, and driving purchase for esteemed global brands - either client or agency side of business.
Last post, Senior Worldwide Advertising Manager at Apple (yep, iPod 24x7). I loved every toe-tapping minute of it.
Brands I've boosted:
- Apple (iPod, iPod mini, iPod shuffle, iPod nano, iTunes Store, Airport Express, iLife)
- Intel (Centrino Mobile Technology, Pentium processors)
- HP (Inkjet + Business Printer Divisions)
- Pacific Bell Wireless (now AT&T)
- Qualcomm (CDMA, "Q" phone)
- Inland Steel (now Arcelor Mittal)
You name it, I've done it. Ideation, strategic development, project management, communications production, media planning/placement/partnerships, financial analyses - here and abroad - for confidential product launches and sustaining advertising campaigns (and how about a Super Bowl spot shot in Mexico with 750 extras...talk about craft service!)
A few years ago, I moved to the Midwest. There, I fashioned two brands of my own: Fuss Frocks and Spruce [décor]. Both are my "passions with purpose." Fuss is a collection of cute and clever apparel for wee ones (more here). Spruce is a colorful interior styling biz and blog (even more here). Both have received regional and national press (including a cover story in Spry magazine!) that has warmed my heart.
With both of my gigs, I give back. Why? It's in my DNA and in memory of my lovely mom. My charities of choice: the Ovarian Cancer Research Fund and Trees For Life, respectively. Mom is my muse and my teacher - and in spirit continues to be a part of this earth.
This past year, I also published an article entitled "Branding Your Blog" for an award-winning trade publication, Stationery Trends for editor Sarah Schwartz.
Yes, I've been busy!
Now that I've recently relocated back to the Bay Area, I wonder what's next...?
Photo credits: Apple Inc. / Matthew Welch, photographer / TBWA Chiat Day, ad agency (An example of some of the work I managed for iPod...P.S. The model's dress was fab!)
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