One of my projects while at the luxury furniture company McGuire involved the development of their new archival-based furniture collection, Jackson Square.
Based on McGuire's historical designs and made of durable materials (e.g, rattan, leather and bamboo) along with colorful fabrics and finishes, this modern yet traditional line of furnishings sings both boldly and beautifully.
Its heritage, craftsmanship and form stands out from a sea of competitors and lends beauty to a multitude of spaces.
Marketing-wise, the launch was heralded in Communication Arts Design Annual 53 for its beautifully shot and styled luxe catalogs (groundbreaking imagery for the furniture industry). Congratulations to McGuire's Kendra Frisbie, Creative Director, who led this charge.
Marketing-wise, the launch was heralded in Communication Arts Design Annual 53 for its beautifully shot and styled luxe catalogs (groundbreaking imagery for the furniture industry). Congratulations to McGuire's Kendra Frisbie, Creative Director, who led this charge.
As the spirited little sister of McGuire, I will be proud to own many a piece in my home. And dare I say, I've found a new definition of heirloom juxtaposed with modern living....Swoon.
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