Crafting it for Brit

This spring I had a great time working with Brit Morin over at Brit + Co., headquartered in San Francisco, on an integrated branding and multi-pronged marketing initiative with Web series.

( I even picked up a few innovative tips and tricks for styling too! True to her Texan roots, her "@Brit" LED cowboy hat , complete with her Twitter handle, for SXSW is one of my all time fave ideas!) 

A rising star, Brit is craftily and happily blazing trails. Right out of the gate, she was hailed the "digital" Martha Stewart of today's curious "Gen Why" world. Tech-savvy and stylish, Brit is big on the maker movement, community collaboration and social sharing. She believes in making, doing and creatively living (she walks the talk, folks!) and feels that being inclusive - rather than exclusive - sets her apart from, ahem, others in the DIY realm. Plus, Brit + Co. projects aren't overly complicated and are meant to add a colorful boost or time-saving perk to daily life. See for yourself here.

Super bubbly and down to earth, it's no wonder that she is a frequent guest contributor on The Today Show. She is as friendly in real life as you see her on TV.

What's a girl like me who loves DIY of all kinds to do? Ideate, create and collaborate! In partnership with Kristin Brewer of Village Theorem, I co-crafted an integrated editorial, marketing and social initiative. Multi-faceted, our thinking included a cornerstone Web series, supplemental editorial content, community-centered events + e-commerce...Yep, there will be lots 'o fun stuff to bring to life! 

Not to mention, some advertiser love. With companies clamoring for newness, select partnerships and branded entertainment opportunities, I am certain this bang up and buttoned up concept will be quite a hit! So stay tuned....

"Brit" is destined to become a household name just like her, um, NYC-based predecessor. 

Yep, I'm sure of  it.

Thank you, Parade!

Such happy news! 

Yesterday The God Box mobile app that I created as a companion for Mary Lou Quinlan's bestselling book, The God Box: Sharing my mother's gift of faith, love and letting go was featured in Parade + Parade.com. 

This mobile app was designed in collaboration with the Phillip Ting of Elephant Ideas & Design in San Francisco and Kathryn Whyte, an illustrator now living in Charleston. 

Here are few screen shots of this lovely, heartfelt app (even if I am biased). It's available for download at iTunes + free! Click here.

The app trailer - shot by Taproot Films out of Durham, North Carolina - is simply wonderful....Totally humanizes technology.

Click here.

So easy to deposit notes of love, worries, wishes, gratitude while on the go. For whenever, wherever and whoever needs a little bit of hope.  Save, email, post or tweet it.

So sweet....

Lissa


P.S. More about the multi-faceted God Box project can be found at theGodBoxproject.com.

Fly (Work, Chat, Multi-task) with Wingstand!

Invented by Stanford student Daniel Haarburger, crowd funded on Kickstarter and backed by over contributors, the WINGStand arrived to market - from conception to inception - in less than five months!

(With 1,485 backers, $58,869 in funding representing 619% of goal, WINGStand was so successful that it also is part of Kickstarter's "Hall of Fame" as one of the most funded Design projects since 2009!)

Not only is this handy stand collapsible, portable and incredibly useful stand on the fly (literally or figuratively) on a plane, in a home, classroom or office, its unique design is minimalist chic, eco-friendly and made in the USA. Along with a bluetooth-enabled wireless keyboard, it makes computing a breeze on an iPad or iPhone (or other mobile device). Available in black or white, it's $14.95 price point can't be beat (get yours here).

As marketing advisor to this Palo Alto/Boulder-based start up, I couldn't be more thrilled to see its success and the media coverage from the likes of Wired, Chicago Tribune, Huffington Post, Gizmo.do, Cult of Mac, Gadget Boy and more (press release here).

Daniel Haarburger is poised to soar....!

(To read more about my professional experience,click here.)

Ready to Betty!

Celebrity gossip. Fashion. Beauty. Sex....

Who can resist?

Not me.

You can now find me editorial, creative and brand consulting at BettyConfidential.com (yep, I get paid to follow the tabloids + so much more!)

Get your Betty on! More here.

(To read more about my professional experience, click here.)

Tidbits about me...

Welcome! I'm happy to meet you.

Who am I? Global marketer who has spent over 15 years launching, building and expanding awareness, and driving purchase for esteemed global brands - either client or agency side of business.

Last post, Senior Worldwide Advertising Manager at Apple (yep, iPod 24x7). I loved every toe-tapping minute of it.

Brands I've boosted:

• Apple (iPod, iPod mini, iPod shuffle, iPod nano, iTunes Store, Airport Express, iLife)

• Intel (Centrino Mobile Technology, Pentium processors)

• HP (Inkjet + Business Printer Divisions)

• Pacific Bell Wireless (now AT&T)

• Qualcomm (CDMA, "Q" phone)

• Hyatt Hotels + Resorts

• Inland Steel (now Arcelor Mittal)

• Diners Club International + Diners Club U.S.

• Coors Brewing Company

You name it, I've done it. Ideation, strategic development, project management, communications production, media planning/placement/partnerships, financial analyses - here and abroad - for confidential product launches and sustaining advertising campaigns (and how about a Super Bowl spot shot in Mexico with 750 extras...talk about craft service!)

A few years ago, I moved to the Midwest. There, I fashioned two brands of my own: Fuss Frocks and Spruce [décor]. Both are my "passions with purpose." Fuss is a collection of cute and clever apparel for wee ones (more here). Spruce is a colorful interior styling biz and blog (even more here). Both have received regional and national press (including a cover story in Spry magazine!) that has warmed my heart.

With both of my gigs, I give back. Why? It's in my DNA and in memory of my lovely mom. My charities of choice: the Ovarian Cancer Research Fund and Trees For Life, respectively. Mom is my muse and my teacher - and in spirit continues to be a part of this earth.

This past year, I also published an article entitled "Branding Your Blog" for an award-winning trade publication, Stationery Trends for editor Sarah Schwartz.

Yes, I've been busy!

Now that I've recently relocated back to the Bay Area, I wonder what's next...?

Photo credits: Apple Inc. / Matthew Welch, photographer / TBWA Chiat Day, ad agency (An example of some of the work I managed for iPod...P.S. The model's dress was fab!)